Framing
$1,000
A 60-minute working session on a deck built from your answers and our research. Credited in full to your first month of Advisory.
Where demand gen companies usually break
- Your site claims a bigger company than you are.
- Your differentiators sound like the market.
- You want one buyer, and your materials talk to another.
- You deliver real numbers, and nobody can see them.
- Your pipeline lives in a sheet, so nobody can forecast it.
It starts with a Framing
A 60-minute working session on a deck built from your answers and our research.
The market: buyers, sellers, then how tech is changing both.
You in that market: where you sit, who you're up against, and what your materials and sales motion say.
What's in your way: your priority blockers, or what's working where we don't see a problem.
The plan: plays picked for you, a two-month agenda and the scorecard.
You keep the deck and the research. If you move to Advisory, the Framing becomes the agenda.
How we work
Advisory
$5,000 a month
Two-month minimum, then month to month. The Framing becomes the agenda and the scorecard. A one-hour call and two hours of our time on projects each week.
Sales Leadership
+$2,500 a month
We run your pipeline reviews and coach your sellers. Added to Advisory.
Asset Build
Priced per asset
When you'd rather we build it. Guidance on every asset is already part of Advisory.
We don't sell for you or trade on our networks. We make your team better at selling.
What's changed for the companies we've worked with
- A premature US hire droppedFix the offer before you hire
- Showed the SDRs out-producing both sellersActivity math
- Sales and delivery agreed on one productWhat does the kitchen make?
- Deck cut from 18 slides to 8One media kit per buyer
- Agency briefs answered directlyGet the brief
- Invented stats and unproven AI claims cutSound-like-everyone audit
Client names stay private.
Who we are
Chris Leger and Craig Johnson have 50+ years of B2B demand gen and marketing between them. They worked together at Merkle and Dentsu, where Chris ran the Austin office and Craig ran Chicago, each leading a large team on major technology accounts. Chris has also run a demand gen company.